ECommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to best sell a product on their website. That’s why PPC campaigns are often a more attractive marketing option to eCommerce businesses than organic SEO and content strategy.
But eCommerce , content can serve an important purpose: creating a better shopping experience for the user.
ECommerce content, like all content, should go beyond the words to focus on the experience. That’s why the eCommerce experience through the content you create should be all about balancing action with information – usefulness with relevancy – all so your user has an easy and satisfying shopping experience.