Shopify’s auxiliary apps that are available to its users help business owners manage their complete e-commerce cycle from stock management to customer contact management to shipping. The humble journey born out of a need to design an e-commerce platform that isn’t rigid to the needs of business an owner is what makes Shopify stand out as an e-commerce solution for startups. There are multiple reasons why Shopify’s e-commerce platform is suitable for startups. In our post, we explore five reasons why startups would benefit a lot from using Shopify.
1. Shopify Easy To Use:
The number one reason that most people love Shopify is that they don’t have to be coders or programmers to use Shopify. In short, the platform takes care of the web-hosting and coding issues faced by business’ owners on their e-Commerce sites. As such, users don’t need any technical expertise before launching their online store with Shopify. All that’s needed is just the inventory and the business know-how. Shopify exemplifies the Keep It Simple Stupid rule of thumb. By taking care of the technical needs and website configuration and shopping cart management, Shopify makes it easy for business moguls to focus on their business 100 percent of the time.
Although Shopify has kept it simple, that doesn’t mean they are a basic shopping cart. Besides around the clock customer phone support, a detailed FAQ page and email support, they also offer users a Shopify Manual. The manual consists of guides that help users make the most of their shopping carts. The comprehensive manual gives users an introduction to their Shopify user interface, ushering them through the procedure of capturing information and database management, answering the how-to questions of product display, discount use, collections, sales to the most trivial issues such as shipping and payment The number one reason that most people love Shopify is that they don’t have to be coders or programmers to use Shopify. In short, the platform takes care of the web-hosting and coding issues faced by business’ owners on their e-Commerce sites. As such, users don’t need any technical expertise before launching their online store with Shopify. All that’s needed is just the inventory and the business know-how.
2. No Hosting Issues:
How about an e-commerce platform that requires no web hosting, no software installations on your laptop or server?
Yes, that is how much Shopify wants to save you time and the hosting hurdles that are a common occurrence with most e-commerce solution platforms. Shopify hosts all the shopping carts for its users. The platform takes care of the common website issues such as a gateway, management, hosting, and payment. Moreover, the platform allows users to classify client information for marketing while keeping an eye on their stock. Regardless of the kind of products you are selling, Shopify will enable you to do all that without needing any coding to calibrate your e-commerce store.
Besides the technical benefits, Shopify also helps your startup’s bottom line. How you may ask. Simple. Having Shopify take care of your web hosting dilemma means there’ll be no hosting costs, no software’s to update and no servers to maintain. All these will help save you money and time that you can use to invest in more stock and time that you can use to focus on your business fully.
3. Reliable :
Who doesn’t love a platform that is reliable? This is what Shopify has over other available e-commerce solutions.
For instance, if you opt for a self-hosted solution, every second that your server down means loss of business. This is because your customers are unable to buy your products. Researches from both Google and Amazon have shown that delayed page loads even for a fraction of a second cause a notable revenue loss. On Amazon, for example, a 100-microsecond load time delay meant sales decreased by 1 percent. In the case of Google, a half-second difference in loading a ten-page result that takes 0.4 seconds and that of a 30-page result that loads in 0.9 seconds meant a 20 percent decrease in revenue and traffic. Bottom line, users browsing the internet in search of products are impatient.
Now, we aren’t saying that Shopify is immune to downtimes and page loads. However, that headache will not be on you as they’ll be hosting your shopping cart.
4. Customizable Designs:
The visual appearance and design of any online store are of significant value to any business owner. If a store is shabby and tiresome, the business will end up with abandoned shopping carts.
Startups looking to build a platform on Shopify have the freedom of choosing from multiple readymade templates and themes. If after a while you need more themes, you can still be able to hire a freelance developer to customize it for you for less as Shopify will have already provided you with the needed tools and they won’t be starting from scratch.
With over 500,000+ online stores successfully hosted on Shopify and providing them with solutions that they can’t find anywhere else, there is no reason your business shouldn’t feature on Shopify regardless of the products or services you offer.
5. Shopify’s App Store Integrations
As is common with most successful products in the tech space, Shopify has a full community of experts and designers who have created apps that startups can add to their e-commerce options.
Even as Shopify works on adding more suitable features to enhance the user experience and may not be the perfect solution in the market, its App Store gives it an upper hand over its competitors. The added value from the App Store makes it more reliable and more accommodating than other e-commerce solutions available in the market.
In summary, Shopify may be a nice platform for brand spanking new and established businesses alike. With the flexibleness, security, efficiencies, support and come on investment it offers, Shopify ticks all the boxes to permit on-line store house owners to induce on with the business of running their business.